Bernard Noyland (c. 1798-1875), who was born in Ireland, was a cutlery and hardware dealer in Westbar, Sheffield, by 1841. In 1849, Noyland ran a full-page directory advertisement, which listed ‘cheap wholesale cutlery’ of every variety, including edge tools and Britannia wares. The enterprise had offices in London, Birmingham and Wolverhampton, and promised export orders completed at the shortest notice. Noyland advertised again in 1852 and in 1856, when his son John Noyland was involved with the business. By 1859, Bernard appears to have retired and John was operating a cutlery and hardware dealership at Snig Hill, which had a Birmingham warehouse.
John was still in business in 1862, but thereafter the Noyland cutlery enterprise vanished from the directories (though Bernard was living on West Street towards the end of the 1860s). Sheffield Local Register recorded that on 11 September 1868 he was robbed of £200 by ‘sharpers’ at the Doncaster races, who conned him into believing that the money would be used for the benefit of the poor. Bernard Noyland died in West Street on 23 December 1875, aged 77.